# Press release 2014/12/19 – Larry Novacich, Sales Compensation Expert Joins Aurochs Software Advisory Board

> Larry Novacich, sales compensation expert, joined the Aurochs Software Advisory Board yesterday. Larry is one of the pioneers in this industry.

[View on aurochssolutions.com](https://aurochssolutions.com/press-release-20141219-larry-novacich-sales-compensation-expert-joins-aurochs-software-advisory-board/)

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## Press release 2014/12/19 – Larry Novacich, Sales Compensation Expert Joins Aurochs Software Advisory Board

by Marketing ·Dec 18, 2014 ·5 min read

**Dec.19, 2014 - PUNE, India**-- Larry Novacich (LinkedIn profile), sales compensation expert joined the Aurochs Software advisory board yesterday. Larry was one of the pioneers in the sales compensation solutions industry when he joined Synygy as a start-up in 1993. As COO, he was instrumental in the rapid growth of Synygy from a startup to a market leader in the sales compensation space with a focus on services. Larry has extensive experience managing several practice areas within the sales operations domain. He has also held executive positions for other software/consulting companies like Better Sales Comp Consultants, Verilogue and is currently VP, Client Services at PRO Unlimited. Suffice to say that Larry brings an immense amount of experience to Aurochs Software.

### **About Aurochs Software -**

Aurochs is a pharma-ready, web-based incentive compensation solution designed to be highly intuitive and easy to use. It comes armed with a robust quality framework, a key differentiator. This provides both summary and detailed analysis of common data issues, manual errors and plan setup misconfigurations right out of the box. Standard pharma incentive compensation components and metrics are in-built into the software.

The founders have 25 years of combined experience in incentive compensation design, implementation, and management of ongoing operations for pharmaceutical clients of all sizes. Aurochs is architected with this operational experience to make our solution self-manageable. Our user interface design philosophy primarily revolved around maximizing operational efficiency.

**Contact** **Rajendra Bhirud** **+ 1 (267) 300 9083** **marketing@aurochssoftware.com**

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About the author

Marketing

In-house marketing team of Aurochs Solutions.

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